Posts about Data & Insight

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  1. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmarks & surveys
    24 March 2017
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  2. Programmatic management fee benchmarking
    Benchmarks & surveys
    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  3. DGX Meeting Overview (February 2017)
    Event reports
    17 February 2017
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  4. Five step process to Data Driven Marketing (2017)
    Reports & whitepapers
    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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  5. 10 steps to close the gap between digital consumers and businesses
    Benchmarks & surveysReports & whitepapers
    31 January 2017
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  6. Survey results on Programmatic & trading desks
    Benchmarks & surveys
    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  7. Opinions
    22 December 2016
    Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  8. Outlook 2017: crunching the numbers in media
    Opinions
    22 December 2016
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  9. Benchmark on testing big ideas
    Benchmarks & surveys
    12 December 2016
    Consumer insight

    Benchmark on testing big ideas

    WFA

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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  10. Benchmark on setting up knowledge/insights sharing platforms
    Benchmarks & surveys
    4 October 2016
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

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  11. Data, data everywhere…delivering a transformation in data management
    OpinionsEvent reports
    30 September 2016
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  12. Webinar: What is the future of insights?
    Videos & webinars
    5 September 2016
    Consumer insight

    Webinar: What is the future of insights?

    WFA, System1

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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