Related content
-
Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
-
Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
-
Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
-
Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
-
ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
-
Digital policyData collection & privacy
DGX Meeting Overview (February 2017)
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
-
Digital transformationData & analytics
Five step process to Data Driven Marketing (2017)
-
Digital transformationConsumer insightData-driven marketing
10 steps to close the gap between digital consumers and businesses
-
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
WFA member survey. For additional details, please log in.
-
Value of advertisingData-driven marketing
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
-
ChannelsData & analytics
Outlook 2017: crunching the numbers in media
There will be fewer major sporting events in 2017 than we’ve seen this year.