Posts about Data & Insight

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  1.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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  2.    Benchmark on setting up knowledge/insights sharing platforms
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

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  3.    Data, data everywhere…delivering a transformation in data management
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  4.    Webinar: What is the future of insights?
    Consumer insight

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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  5.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

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  6.    Webinar: Generating actionable insights from online communities
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

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  7.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  8.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  9.    Unlocking brand value with social communities
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  10.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  11.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  12.    Benchmark - Approaches to econometric modelling
    Data & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

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