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Consumer insight
Benchmark on testing big ideas
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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Data & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Data & analytics
Data, data everywhere…delivering a transformation in data management
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Consumer insight
Webinar: What is the future of insights?
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Consumer insight
Webinar: Generating actionable insights from online communities
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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ChannelsInfluencersInfluencersData & analytics
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Self-regulationMarketing to childrenData collection & privacy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Data & analytics
Benchmark - Approaches to econometric modelling
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…