Posts about Data & Insight

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  1.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

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  2.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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  3.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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  4.    The future of insights project
    Data & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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  5.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  6.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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  7.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

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  8.    Survey on digital attribution modelling
    Ad fraud & verificationAudience measurementData-driven marketing

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  9.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  10.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  11.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  12.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"