Posts about Data & Insight

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  1. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    31 March 2023
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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  2. Benchmark: Direct To Consumers Insights practice
    Benchmarks & surveys
    15 March 2023

    Benchmark: Direct To Consumers Insights practice

    WFA

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

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  3. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    6 February 2023
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  4. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmarks & surveys
    19 December 2022
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

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  5. WFA appoints new Insight Forum chair
    News
    13 December 2022
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    WFA

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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  6. Consumer Insights needs an inclusive approach too
    Opinions
    29 November 2022
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Corinne Moy

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  7. Demystifying marketing effectiveness
    Opinions
    25 November 2022
    Media transformationMarketing effectiveness

    Demystifying marketing effectiveness

    Gerry D'Angelo

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

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  8. Webinar | Economist Impact presents The World Ahead: 2023
    Videos & webinars
    24 November 2022

    Webinar | Economist Impact presents The World Ahead: 2023

    WFA

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…

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  9. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    18 October 2022
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  10. Ditch the metaverse FOMO
    Opinions
    17 October 2022
    Marketing technologyMarketing technologyMarketing technology

    Ditch the metaverse FOMO

    Rob Foster

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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  11. WFA Benchmark: Web tracking in a cookieless world
    Benchmarks & surveys
    14 September 2022
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  12. WFA launches Global Marketer of the Year 2022
    Press releases
    7 September 2022
    CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    WFA

    Partners with The Drum to celebrate global and regional marketers and the work…

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