Posts about Data & Insight

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  1.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  2.    Brands face APAC privacy challenge
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

    Read more about "Brands face APAC privacy challenge"
  3.    WFA global position on advertiser access to data in the digital advertising market
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  4.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  5.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

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  6.    EU ePrivacy Regulation: WFA briefing, February 2021
    Digital policyData collection & privacy

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  7.    DGX meeting overview (March 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (March 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

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  8.    ePrivacy task force meeting overview (March 2021)
    Digital policyData collection & privacy

    ePrivacy task force meeting overview (March 2021)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  9.    WFA report: The future of data-driven marketing
    Digital policyData-driven marketing

    WFA report: The future of data-driven marketing

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

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  10.    Asia Spotlight: Leadership perspective in 2021
    Data collection & privacy

    Asia Spotlight: Leadership perspective in 2021

    WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…

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  11.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  12.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"