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Digital policy
The CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Digital policyMarketing lawEU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
Read more about "EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key…
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Digital policyDGX meeting overview (June 2022)
Read more about "DGX meeting overview (June 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing lawWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Digital policyMarketing lawHow new rules could create a more trustworthy online ecosystem
Read more about "How new rules could create a more trustworthy online ecosystem"Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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Digital policyMarketing lawThe EU Digital Services Act: implications for advertisers
Read more about "The EU Digital Services Act: implications for advertisers"WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Digital policyDebate on the regulation of targeted advertising: what are EU policymakers considering?
Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.