Posts about Digital policy

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  1.    Seven partner predictions for 2023
    Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  2.    The testing times continue
    Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  3.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Digital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…

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  4.    Five predictions for 2023
    Digital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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  5.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Digital policyMarketing law

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…

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  6.    TPA Taskforce overview (December 2022)
    Digital policyMarketing law

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

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  7.    DGX meeting overview (December 2022)
    Digital policy

    DGX meeting overview (December 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

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  8.    Webinar: Understanding data ethics in practice
    Digital policyData-driven marketing

    Webinar: Understanding data ethics in practice

    92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…

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  9.    DGX meeting overview (September 2022)
    Digital policy

    DGX meeting overview (September 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022

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  10.    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
    Digital policy

    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

    The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…

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  11.    The CMO Guide to Data Ethics in Practice
    Digital policy

    The CMO Guide to Data Ethics in Practice

    The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…

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  12.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

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