Posts about Gender equality

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  1.    The Unstereotype Metric

    The Unstereotype Metric

    Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

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  2.    A Diversity Report for the Advertising/ Marketing Industry

    A Diversity Report for the Advertising/ Marketing Industry

    This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…

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  3.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…

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  4.    Women's Empowerment Principles

    Women's Empowerment Principles

    The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender…

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  5.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

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  6.    AdReaction: Getting gender right

    AdReaction: Getting gender right

    AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…

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  7.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

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  8.    What Women Want

    What Women Want

    Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…

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  9.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

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  10.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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  11.    Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

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  12.    Godiva / One for me, none for you

    Godiva / One for me, none for you

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

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