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Diversity & InclusionWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Diversity & InclusionWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Diversity & InclusionFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family…
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Diversity & InclusionWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Diversity & InclusionInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & InclusionIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & InclusionBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & InclusionMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Diversity & InclusionWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and…
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Diversity & InclusionUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & InclusionOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…