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Digital policyData collection & privacy
Three hot topics in digital policy
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
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Dutch ad industry launches diversity fund and programme
bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the…
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Time to stop covering up our diversity
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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Ad fraud & verificationMarketing to children
GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (July 2020)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Digital policyMarketing law
DSA task force Meeting Overview (June 2020)
The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Overview of the Data Ethics Board meeting held on 23 June 2020.
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Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…