Posts about Industry issues - page 29

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  1.    DGX meeting overview (May 2018)
    Digital policyData collection & privacy

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

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  2.    WFA launches Guide to Progressive Gender Portrayals in Advertising
    Diversity & Inclusion

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…

    Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"
  3.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
  4.    DGX meeting overview (April 2018)
    Digital policyMarketing to childrenData collection & privacy

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  5.    PAG Meeting Overview (May 2018, Brussels)
    Brand safetyDigital policyBrand safetyDiversity & InclusionMarketing lawData collection & privacy

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  6.    Briefing on New Deal for Consumers
    Marketing law

    Briefing on New Deal for Consumers

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

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  7.    Let's unstereotype it
    Diversity & Inclusion

    Let's unstereotype it

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…

    Read more about "Let's unstereotype it"
  8.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  9.    The lesson of Facebook: the online business model must adapt
    Digital policy

    The lesson of Facebook: the online business model must adapt

    This whole episode is going to precipitate more consumer calls for data transparency.

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  10.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  11.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  12.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Digital policyData collection & privacy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

    Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"