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  1.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

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  2.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Digital policyData collection & privacy

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…

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  3.    ePrivacy task force meeting overview (November 2019)
    Digital policyData collection & privacy

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

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  4.    Webinar: Proliferation of kids privacy regulations
    Digital policyMarketing to childrenData collection & privacy

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are…

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  5.    Joint business statement on the proposal on collective redress in view of Council general approach
    Marketing law

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

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  6.    Webinar: Better Ads Standards
    Digital policyAd blocking

    Webinar: Better Ads Standards

    Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…

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  7.    DGX Benchmark on partners for data privacy strategy on implementation
    Digital policyData collection & privacy

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…

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  8.    WFA and Latin American associations commit to action on harmful ad stereotypes

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

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  9.    DGX Benchmark on Digital asset retention policies
    Digital policy

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

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  10.    DGX Benchmark on data protection/data privacy structure
    Digital policyData collection & privacy

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…

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  11.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  12.    Belgium unveils Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"