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Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
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Digital policyData collection & privacy
Privacy compliance for cookies, pixels and other types of tracker (2019)
This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
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Digital policyData collection & privacy
ePrivacy task force meeting overview (November 2019)
Meeting materials for WFA members.
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Digital policyMarketing to childrenData collection & privacy
Webinar: Proliferation of kids privacy regulations
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are…
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Marketing law
Joint business statement on the proposal on collective redress in view of Council general approach
This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
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Digital policyAd blocking
Webinar: Better Ads Standards
Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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Digital policyData collection & privacy
DGX Benchmark on partners for data privacy strategy on implementation
This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
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WFA and Latin American associations commit to action on harmful ad stereotypes
Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Digital policy
DGX Benchmark on Digital asset retention policies
This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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Digital policyData collection & privacy
DGX Benchmark on data protection/data privacy structure
This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
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Audience measurementMedia measurement
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices