Posts about Industry issues

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  1.    Unstereotype Alliance launches in Brazil

    Unstereotype Alliance launches in Brazil

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

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  2.    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    Value of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  3.    DGX meeting overview (March 2019)
    Digital policy

    DGX meeting overview (March 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

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  4.    PAG Meeting Overview (February 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…

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  5.    How can policy and marketing functions align?
    Digital policy

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

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  6.    Data Ethics Board meeting overview (February 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

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  7.    DGX meeting overview (February 2019)
    Digital policy

    DGX meeting overview (February 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California

    Read more about "DGX meeting overview (February 2019)"
  8.    Facebook and GDPR benchmark
    Digital policyData collection & privacy

    Facebook and GDPR benchmark

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

    Read more about "Facebook and GDPR benchmark"
  9.    DGX Benchmark on data privacy controls and audit frameworks
    Digital policyData collection & privacy

    DGX Benchmark on data privacy controls and audit frameworks

    Benchmark results from members on data privacy controls and audit frameworks

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  10.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  11.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  12.    DGX Benchmark on Facebook and GDPR
    Digital policyData collection & privacy

    DGX Benchmark on Facebook and GDPR

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"