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  1.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  2.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

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  3.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  4.    Unlocking brand value with social communities
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  5.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

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  6.    Building Social Communities
    ChannelsInfluencersInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  7.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

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  8.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

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  9.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

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  10.    Benchmark on C-suite roles and responsibilities
    Integrated marketingOrganisation & structure

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  11.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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  12.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"