Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
Marketing procurementOrganisation & structure
Benchmark on franchising models
WFA member benchmark on franchising models.
Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Agency managementAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
Digital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Agency managementIntegrated marketing
Webinar: Integrated agency briefing
Webinar featuring Simon Francis from Flock Associates…
Benchmark on Campaign Development Process
WFA members sharing their experience on campaign development (length of the process, stages & key enablers).
InfluencersContent marketingIntegrated marketing
Benchmark on Celebrities in Advertising
WFA members sharing insights on whether using celebrities in advertising is effective or not.
Integrated marketingOrganisation & structure
Benchmark on Paid search marketing & integrated planning
Benchmark on how to work with paid search agencies, and how planning is integrated with other channels.