Posts about Integration Forum

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  1.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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  2.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  3.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  4.    Benchmark on Recommended Experiential Agencies in Mexico
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  5.    Survey on Digital Transformation
    Digital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  6.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  7.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  8.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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  9.    Webinar: Integrated agency briefing
    Agency managementIntegrated marketing

    Webinar: Integrated agency briefing

    Webinar featuring Simon Francis from Flock Associates

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  10.    Benchmark on Campaign Development Process
    Integrated marketing

    Benchmark on Campaign Development Process

    WFA members sharing their experience on campaign development (length of the process, stages & key enablers).

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  11.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

    Read more about "Benchmark on Celebrities in Advertising"
  12.    Benchmark on Paid search marketing & integrated planning
    Integrated marketingOrganisation & structure

    Benchmark on Paid search marketing & integrated planning

    Benchmark on how to work with paid search agencies, and how planning is integrated with other channels.

    Read more about "Benchmark on Paid search marketing & integrated planning"