Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Agency managementAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
Digital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…