Integrated marketingMarketing capabilities
Webinar: Global marketing capability development
Webinar featuring Maarten Albarda from MLA Consulting sharing his experience on marketing capability development
Integrated marketingMarketing technologyData & analyticsMarketing technology
Survey results on Big Data
This research provides an insight on WFA members’ practices and thoughts about the subject of big data.
Integrated marketingOrganisation & structure
Benchmark on global-local Creative development
Conducted for a Member tasked with improving the quality of their creative developped locally, gives insights on the models WFA…
Survey on marketing communications innovation
Survey conducted to establish how members are approaching and stimulating innovation, plus what the best sources of innovation are…
Agency review & pitchingAgency rostersCreativityMarketing procurement
Survey on creative agency collaboration
Survey creative agency selection and collaboration.