Posts about Integration Forum

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  1.    Webinar: Global marketing capability development
    Integrated marketingMarketing capabilities

    Webinar: Global marketing capability development

    Webinar featuring Maarten Albarda from MLA Consulting sharing his experience on marketing capability development

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  2.    Survey results on Big Data
    Integrated marketingMarketing technologyData & analyticsMarketing technology

    Survey results on Big Data

    This research provides an insight on WFA members’ practices and thoughts about the subject of big data.

    Read more about "Survey results on Big Data"
  3.    Benchmark on global-local Creative development
    Integrated marketingOrganisation & structure

    Benchmark on global-local Creative development

    Conducted for a Member tasked with improving the quality of their creative developped locally, gives insights on the models WFA…

    Read more about "Benchmark on global-local Creative development"
  4.    Survey on marketing communications innovation
    Integrated marketing

    Survey on marketing communications innovation

    Survey conducted to establish how members are approaching and stimulating innovation, plus what the best sources of innovation are…

    Read more about "Survey on marketing communications innovation"
  5.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

    Read more about "Survey on creative agency collaboration"