Posts about Marketing Organisation & Strategy

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  1.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  2.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

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  3.    Sourcing Forum meeting overview (March 2019)
    Marketing procurement

    Sourcing Forum meeting overview (March 2019)

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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  4.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

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  5.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

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  6.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  7.    Benchmark on global sponsorship investments
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

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  8.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

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  9.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

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  10.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

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  11.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  12.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…

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