Posts about Marketing Organisation & Strategy

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  1.    Webinar: Managing music rights more effectively
    Marketing procurement

    Webinar: Managing music rights more effectively

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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  2.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  3.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  4.    Benchmark on creative and digital agency rates 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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  5.    Benchmark on recommended experiential and event agencies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  6.    Benchmark on recommended ad production suppliers
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    Benchmark on recommended ad production networks and production adaptation companies.

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  7.    Survey on sourcing events
    Agency remuneration & contractsMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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  8.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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  9.    Survey on sourcing PR
    Agency managementMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

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  10.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

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