Posts about Marketing Organisation & Strategy

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  1.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  2.    Sourcing Forum meeting overview (June 2020)
    Marketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2020)

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

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  3.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  4.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

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  5.    Capability Forum Overview (June, 2020)
    Integrated marketing

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

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  6.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

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  7.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

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  8.    Benchmark: Inclusive events for people with disabilities
    Integrated marketing

    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

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  9.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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  10.    Webinar: Global Marketing Operations in 2020
    Marketing operationsOrganisation & structure

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…

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  11.    Webinar: Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

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  12.    The purpose of marketing will not change post Covid-19 but marketers must
    Brand purpose

    The purpose of marketing will not change post Covid-19 but marketers must

    Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…

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