Posts about Marketing Organisation & Strategy

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  1.    Benchmark: Global Category Management – Artwork, pre-press & print
    Marketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  2.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

    Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
  3.    Sourcing Forum meeting overview (January 2023)
    Marketing procurement

    Sourcing Forum meeting overview (January 2023)

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

    Read more about "Sourcing Forum meeting overview (January 2023)"
  4.    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    Integrated marketingDigital transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  5.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  6.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  7.    Benchmark: Negotiating paid search deals
    Marketing procurement

    Benchmark: Negotiating paid search deals

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
  8.    Benchmark: Global Category Management – Models (for artwork/photography)
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
  9.    After Spring comes…
    Marketing procurement

    After Spring comes…

    The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

    Read more about "After Spring comes…"
  10.    Benchmark: Global Category Management – Digital Commerce
    Marketing procurement

    Benchmark: Global Category Management – Digital Commerce

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"
  11.    Sourcing Forum meeting overview (December 2022)
    Marketing procurement

    Sourcing Forum meeting overview (December 2022)

    Overview of the Sourcing Forum held remotely on 1st of December, 2022

    Read more about "Sourcing Forum meeting overview (December 2022)"
  12.    Sourcing Forum meeting overview (November 2022)
    Marketing procurement

    Sourcing Forum meeting overview (November 2022)

    Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022

    Read more about "Sourcing Forum meeting overview (November 2022)"