Related content
-
Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
-
Agency managementMarketing capabilitiesSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
-
Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
-
Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
-
Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
-
Marketing capabilitiesMarketing operationsOrganisation & structureSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
-
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structureSix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year…
-
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
-
Marketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structureGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
-
Marketing capabilitiesBenchmark: Marketing Capability Programmes
Read more about "Benchmark: Marketing Capability Programmes"WFA member survey on Marketing Capability Programmes