Posts about Marketing procurement - page 2

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  1.    Spotlight: Managing your sponsorship initiatives post-pandemic
    Marketing procurement

    Spotlight: Managing your sponsorship initiatives post-pandemic

    What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…

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  2.    Defining world-class standards for marketing procurement
    Marketing procurement

    Defining world-class standards for marketing procurement

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

    Read more about "Defining world-class standards for marketing procurement"
  3.    Benchmark: Global Category Management - Public Relations
    Marketing procurement

    Benchmark: Global Category Management - Public Relations

    Member benchmark on category management of public relations (brand PR / consumer facing)

    Read more about "Benchmark: Global Category Management - Public Relations"
  4.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  5.    Sourcing Forum meeting overview (December 2020)
    Marketing procurement

    Sourcing Forum meeting overview (December 2020)

    Overview of the Sourcing Forum held remotely on December 2, 2020

    Read more about "Sourcing Forum meeting overview (December 2020)"
  6.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

    Read more about "10 Predictions for 2021"
  7.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

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  8.    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Marketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  9.    Benchmark: Global Category Management - E-commerce
    Marketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  10.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  11.    Eco-Friendly Practices in Production
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  12.    Survey: Organising virtual and hybrid events
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"