Posts about Marketing procurement

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  1.    Benchmark on managing usage rights
    Agency managementInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  2.    SOURCING FORUM Meeting Overview London May 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview London May 2015

     

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  3.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  4.    Benchmark on Recommended Experiential Agencies in Mexico
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  5.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  6.    Survey on digital recruitment agencies used by clients
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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  7.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  8.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  9.    Benchmark on health and safety compliance and media agency contracts
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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  10.    Webinar: Managing music rights more effectively
    Marketing procurement

    Webinar: Managing music rights more effectively

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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  11.    SOURCING FORUM Meeting Overview Paris February 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2015

     

    Read more about "SOURCING FORUM Meeting Overview Paris February 2015"
  12.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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