Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   1 January 2016
   Marketing procurement

   Survey results on Sponsorship investment 2015

   WFA

    WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…

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2. 
   Benchmarks & surveys

   1 December 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on Media Procurement Excellence

   WFA, ID COMMS

   Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…

   Read more about "Survey on Media Procurement Excellence"
3. 
   Benchmarks & surveys

   17 November 2015
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Benchmark on Recommended agency fee negotiators in Asia

   WFA

   WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

   Read more about "Benchmark on Recommended agency fee negotiators in Asia"
4. 
   Benchmarks & surveys

   30 October 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Media rebates & agency remuneration China

   WFA

   A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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5. 
   Event reports

   22 October 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Singapore October 2015

   WFA

    

   Read more about "SOURCING FORUM Meeting Overview Singapore October 2015"
6. 
   Benchmarks & surveys

   1 October 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on digital agency management

   WFA

   Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

   Read more about "Survey on digital agency management"
7. 
   Event reports

   24 September 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Zug September 2015

   WFA

    

   Read more about "SOURCING FORUM Meeting Overview Zug September 2015"
8. 
   Benchmarks & surveys

   22 September 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on brand strategy providers

   WFA

   WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

   Read more about "Benchmark on brand strategy providers"
9. 
   Benchmarks & surveys

   16 September 2015
   Agency evaluation & performanceAgency rostersMarketing procurement

   Benchmark on Agency capability mapping

   WFA

   WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

   Read more about "Benchmark on Agency capability mapping"
10. 
    Benchmarks & surveys

    28 August 2015
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
11. 
    Benchmarks & surveys

    20 August 2015
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    WFA

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
12. 
    Benchmarks & surveys

    29 July 2015
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"