Posts about Marketing procurement

Related content

1. 
   Opinions

   21 September 2022
   Marketing procurement

   Why I love marketing procurement

   Alice Tomlinson, Junior Manager, Marketing Sourcing

   It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

   Read more about "Why I love marketing procurement"
2. 
   Benchmarks & surveys

   4 August 2022
   Value of advertisingMarketing procurement

   Benchmark: Negotiations with tech titans or big digital platforms

   WFA

   WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

   Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
3. 
   Event reports

   12 July 2022
   Marketing procurement

   Sourcing Forum meeting overview (June 2022)

   WFA

   Overview of the Sourcing Forum held remotely on June 30, 2022.

   Read more about "Sourcing Forum meeting overview (June 2022)"
4. 
   Videos & webinars

   7 July 2022
   Marketing procurement

   Spotlight: The rise of freelance talent

   WFA

   Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…

   Read more about "Spotlight: The rise of freelance talent"
5. 
   Reports & whitepapers

   10 June 2022
   Marketing procurement

   Tech & tools in marketing procurement

   WFA

   This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

   Read more about "Tech & tools in marketing procurement"
6. 
   Event reports

   8 June 2022
   Marketing procurement

   Sourcing Forum meeting overview (May 2022)

   WFA

   Overview of the Sourcing Forum held remotely on May 25, 2022.

   Read more about "Sourcing Forum meeting overview (May 2022)"
7. 
   Event reports

   27 May 2022
   Marketing procurement

   Sourcing Forum meeting overview (May 2022)

   WFA

   Overview of the Sourcing Forum held remotely on May 17, 2022.

   Read more about "Sourcing Forum meeting overview (May 2022)"
8. 
   Benchmarks & surveys

   24 May 2022
   Marketing procurementOrganisation & structure

   Benchmark: Global Category Management – Influencer Marketing

   WFA

   This WFA member benchmark examined the category management of Influencer Marketing

   Read more about "Benchmark: Global Category Management – Influencer Marketing"
9. 
   Event reports

   11 May 2022
   Marketing procurement

   Sourcing Forum meeting overview (April 2022)

   WFA

   Overview of the Sourcing Forum held in Athens on April 6, 2022.

   Read more about "Sourcing Forum meeting overview (April 2022)"
10. 
    Benchmarks & surveys

    25 April 2022
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
11. 
    Benchmarks & surveys

    22 April 2022
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
12. 
    Benchmarks & surveys

    22 April 2022
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"