Posts about Marketing procurement

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  1.    Benchmark: best practices for negotiations with your CRM agency(s)
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  2.    Spotlight: Stronger relationships produce stronger results - the proof
    Marketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    Does the strength of relationship between marketer and agency correlate with effective work?

    Read more about "Spotlight: Stronger relationships produce stronger results - the proof"
  3.    Benchmark: marketing budget planning software
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
  4.    Benchmark: supplier performance management software
    Marketing procurement

    Benchmark: supplier performance management software

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  5.    Sourcing Forum meeting overview (March 2023)
    Marketing procurement

    Sourcing Forum meeting overview (March 2023)

    Overview of the Sourcing Forum held remotely on 22nd March 2023.

    Read more about "Sourcing Forum meeting overview (March 2023)"
  6.    Sourcing Forum meeting overview (February 2023)
    Marketing procurement

    Sourcing Forum meeting overview (February 2023)

    Overview of the Sourcing Forum held remotely on 22nd February 2023.

    Read more about "Sourcing Forum meeting overview (February 2023)"
  7.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  8.    Benchmark: Global Category Management – Artwork, pre-press & print
    Marketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  9.    Sourcing Forum meeting overview (January 2023)
    Marketing procurement

    Sourcing Forum meeting overview (January 2023)

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

    Read more about "Sourcing Forum meeting overview (January 2023)"
  10.    Benchmark: Negotiating paid search deals
    Marketing procurement

    Benchmark: Negotiating paid search deals

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
  11.    Spotlight: Global Agency Remuneration Trends
    Marketing procurement

    Spotlight: Global Agency Remuneration Trends

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

    Read more about "Spotlight: Global Agency Remuneration Trends"
  12.    Spotlight: Client-agency performance evaluations: 2022 update
    Marketing procurement

    Spotlight: Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Spotlight: Client-agency performance evaluations: 2022 update"