Posts about Marketing procurement - page 3

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  1.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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  2.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  3.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

    Read more about "Global Marketing Procurement: 2020 and beyond"
  4.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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  5.    Sourcing Forum meeting overview (October 2020)
    Marketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

    Read more about "Sourcing Forum meeting overview (October 2020)"
  6.    The endless possibilities of Computer Generated Imagery (CGI)
    ProductionMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  7.    Sustainability and procurement
    Diversity & InclusionMarketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  8.    Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Agency managementProductionMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
  9.    Sourcing Forum meeting overview (September 2020)
    Marketing procurement

    Sourcing Forum meeting overview (September 2020)

    Overview of the Sourcing Forum held remotely on September 4, 2020.

    Read more about "Sourcing Forum meeting overview (September 2020)"
  10.    Sourcing Forum meeting overview (July 2020)
    Diversity & InclusionMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  11.    Project Spring
    Marketing procurement

    Project Spring

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
  12.    WFA launches ultimate guide to value-based Marketing Procurement
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"