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Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing procurement
Sourcing Forum meeting overview (June 2022)
Overview of the Sourcing Forum held remotely on June 30, 2022.
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Marketing procurement
Spotlight: The rise of freelance talent
Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…
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Marketing procurement
Tech & tools in marketing procurement
This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…
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Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 25, 2022.
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Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 17, 2022.
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Marketing procurementOrganisation & structure
Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurement
Sourcing Forum meeting overview (April 2022)
Overview of the Sourcing Forum held in Athens on April 6, 2022.
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Marketing procurementOrganisation & structure
Benchmark: Recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurement
Benchmark: payment solutions / cashback
WFA member benchmark on payment solutions/cashback
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Marketing procurement
Benchmark: crowdsourced platform in Russia
WFA member benchmark on crowdsourced platforms of freelancers operating in Russia