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Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Agency evaluation & performanceMarketing procurement
Spotlight: E-commerce content creation - setting up for success
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurement
Benchmark: Global Category Management – Loyalty & Reward
This WFA member benchmark examined the category management of Loyalty & Reward.
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Marketing procurement
Sourcing Forum meeting overview (September 2022)
Overview of the Sourcing Forum held remotely on 28th September, 2022
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Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
This WFA member benchmark examined the category management of adaptation & transcreation
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Marketing procurement
Benchmark: Global Category Management – POS & displays
This WFA member benchmark examined the category management of POS & displays.
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Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing procurement
Sourcing Forum meeting overview (June 2022)
Overview of the Sourcing Forum held remotely on June 30, 2022.