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Marketing procurement
Project Spring
A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurement
WFA launches ultimate guide to value-based Marketing Procurement
Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
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CreativityMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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Integrated marketingMarketing procurement
Survey: Shifting from physical to virtual events
This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
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Marketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2020)
Overview of the Sourcing Forum held remotely on June 12th, 2020.
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Marketing procurementOrganisation & structure
Benchmark: Rights management for actors and music
This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Marketing procurementOrganisation & structure
Webinar: How transcreation can give a local edge to global messages
How to optimise content production globally while remaining relevant and effective locally.
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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.