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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurement
Benchmark: Working/non-working marketing spends
This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurement
Benchmark: Digital asset retention policies
This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…
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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: Buying Channels
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
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Marketing procurementData collection & privacy
Sourcing Forum meeting overview (December 2019)
Overview of the Sourcing Forum held on December 4th, 2019 in New York.
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Marketing procurement
Benchmark: OTT Media Buying Practices (APAC)
This WFA member benchmark of various OTT Media buying practises by WFA members.
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ChannelsMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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Marketing procurementOrganisation & structure
Benchmark: Digital Marketing workload and responsibility structuring
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Marketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…