Posts about Marketing procurement

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  1.    Benchmark: Strategic Design Agencies
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  2.    Benchmark: Working/non-working marketing spends
    Marketing procurement

    Benchmark: Working/non-working marketing spends

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"
  3.    Transparency in global production
    Agency remuneration & contractsMarketing procurement

    Transparency in global production

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  4.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  5.    Benchmark: Digital asset retention policies
    Marketing procurement

    Benchmark: Digital asset retention policies

    This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…

    Read more about "Benchmark: Digital asset retention policies"
  6.    Benchmark: Buying Channels
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…

    Read more about "Benchmark: Buying Channels"
  7.    Sourcing Forum meeting overview (December 2019)
    Marketing procurementData collection & privacy

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  8.    Benchmark: OTT Media Buying Practices (APAC)
    Marketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  9.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

    Read more about "Benchmark: Developments in the Russian media market"
  10.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  11.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  12.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

    Read more about "The WFA Global Sourcing Board, 6 months on"