Posts about Marketing procurement

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  1.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

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  2.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  3.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…

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  4.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  5.    Benchmark: Category Management of Market Research & Insights
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  6.    Sourcing Forum meeting overview (November 2019)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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  7.    Sourcing Forum meeting overview (October 2019)
    Agency evaluation & performanceMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  8.    Webinar: Digital Asset Management
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  9.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

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  10.    Webinar: Rights Management & Asset Optimisation
    Marketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…

    Read more about "Webinar: Rights Management & Asset Optimisation"
  11.    Benchmark on global e-commerce sourcing strategies
    Marketing procurement

    Benchmark on global e-commerce sourcing strategies

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  12.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"