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Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Marketing procurement
Benchmark: Procurement systems for marketing
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
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Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
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Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Marketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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Marketing procurement
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WFA member benchmark on global e-commerce sourcing strategies.
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.