Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   2 August 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Media SLAs & transparency

   WFA

   This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

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2. 
   Reports & whitepapers

   11 July 2019
   Agency managementMarketing operationsMarketing procurement

   The hidden gem: How clients benefit from long-term partnerships

   Agency Mania Solutions

   Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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3. 
   Event reports

   11 July 2019
   ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

   Sourcing Forum meeting overview (June 2019)

   WFA

   Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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4. 
   OpinionsVideos & webinarsEvent reports

   3 July 2019
   Marketing procurement

   Redefining the marketing procurement value proposition

   Laura Forcetti

   ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

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5. 
   Event reports

   25 June 2019
   Digital transformationMarketing procurement

   Sourcing Forum meeting overview (May 2019)

   WFA

   Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

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6. 
   Briefings & position papers

   3 June 2019
   Agency managementAgency remuneration & contractsMarketing procurement

   Creative crowdsourcing platforms: top tips to contracting for procurement

   WFA, The Liberty Guild

   This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

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7. 
   Benchmarks & surveys

   1 June 2019
   Marketing technologyMarketing procurementMarketing technologyMarketing technology

   Benchmark: Category management - Stock images

   WFA

   This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

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8. 
   Benchmarks & surveys

   31 May 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Supply Chain Finance (SCF) solutions

   WFA

   This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

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9. 
   Press releases

   21 May 2019
   Marketing procurement

   WFA launches Global Sourcing Board

   WFA

   Goal is to revolutionalise the practice and perception of marketing procurement

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10. 
    Benchmarks & surveysReports & whitepapers

    20 May 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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11. 
    Benchmarks & surveys

    16 May 2019
    Agency evaluation & performanceAgency managementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

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12. 
    Event reports

    10 May 2019
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    WFA

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"