Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   9 May 2019
   Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

   Global Content Production Ecosystem 2018

   APR, WFA

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2. 
   Opinions

   30 April 2019
   Marketing procurement

   Partnering with Finance

   Laura Forcetti

   A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

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3. 
   Event reports

   23 April 2019
   Marketing procurement

   Sourcing Forum meeting overview (March 2019)

   WFA

   Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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4. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

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5. 
   Benchmarks & surveys

   9 April 2019
   Agency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing post-production

   WFA

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6. 
   Benchmarks & surveys

   9 April 2019
   Marketing operationsMarketing procurementOrganisation & structure

   Benchmark on global sponsorship investments

   WFA

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7. 
   Benchmarks & surveys

   8 April 2019
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Supplier Relationship Management (SRM) models

   WFA

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8. 
   Videos & webinars

   8 April 2019
   Marketing procurement

   Webinar: Marketing Production Trends for 2019

   APR, WFA

   Webinar with Advertising Production Resources (APR) on global marketing production trends for…

   Read more about "Webinar: Marketing Production Trends for 2019"
9. 
   News

   28 February 2019
   Marketing procurement

   Evolving marketing procurement beyond costs

   WFA

   How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

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10. 
    Benchmarks & surveysReports & whitepapers

    15 February 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    WFA

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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11. 
    Benchmarks & surveysVideos & webinars

    12 February 2019
    Agency remuneration & contractsMarketing procurement

    Webinar: Global Agency Remuneration 2018

    WFA, The Observatory

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

    Read more about "Webinar: Global Agency Remuneration 2018"
12. 
    Reports & whitepapers

    5 February 2019
    Marketing procurement

    2019 Marketing Production Trends

    APR

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

    Read more about "2019 Marketing Production Trends"