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WFA benchmark looking at the specialist digital video vendors used by members.
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Agency evaluation & performanceMarketing procurement
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Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Marketing procurement
SOURCING FORUM Meeting Overview Paris February 2016
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Agency managementMarketing procurement
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Agency review & pitchingMarketing procurement
Benchmark on Decentralised Media Agency Recommendations
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
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Agency remuneration & contractsAgency review & pitchingMarketing procurement
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WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.