Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   1 June 2015
   Marketing procurementOrganisation & structure

   Survey on Global Marketing Category Management

   WFA

   Research on the management, supply base and sourcing resources against over 15 marketing categories.

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2. 
   1 June 2015
   Marketing procurement

   The future of category management

   WFA

    

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3. 
   Benchmarks & surveys

   1 June 2015
   Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

   Benchmark on managing usage rights

   WFA

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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4. 
   Benchmarks & surveys

   1 June 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on media agency rate

   WFA

   Benchmarked media agency rates by role for Germany, UK and US.

   Read more about "Benchmark on media agency rate"
5. 
   Reports & whitepapers

   1 June 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Marketing Sourcing KPIs

   WFA

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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6. 
   Benchmarks & surveys

   1 June 2015
   Marketing procurementOrganisation & structure

   Benchmark on franchising models

   WFA

   WFA member benchmark on franchising models.

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7. 
   Event reports

   20 May 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview London May 2015

   WFA

    

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8. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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9. 
   Benchmarks & surveys

   28 April 2015
   Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Recommended Experiential Agencies in Mexico

   WFA

   Benchmark on Recommended Experiential Agencies in Mexico.

   Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
10. 
    Benchmarks & surveys

    16 April 2015
    ChannelsMarketing procurement

    Benchmark on media budget setting

    WFA

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"
11. 
    Benchmarks & surveys

    10 March 2015
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"
12. 
    Benchmarks & surveys

    3 March 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    WFA

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

    Read more about "Benchmark on cost variation in rate cards"