Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   16 February 2015
   Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on splitting strategic media planning from buying

   WFA

   Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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2. 
   Benchmarks & surveys

   12 February 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on health and safety compliance and media agency contracts

   WFA

   Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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3. 
   Videos & webinars

   12 February 2015
   Marketing procurement

   Webinar: Managing music rights more effectively

   WFA, Resilient Music LLP

   Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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4. 
   Event reports

   5 February 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Paris February 2015

   WFA

    

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5. 
   Benchmarks & surveys

   20 January 2015
   Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

   Benchmark on working with digital asset management suppliers

   WFA

   Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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6. 
   Benchmarks & surveys

   15 January 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on creative and digital agency rates 2015

   WFA

   Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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7. 
   Benchmarks & surveys

   11 December 2014
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended experiential and event agencies

   WFA

   Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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8. 
   Benchmarks & surveys

   27 October 2014
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark on recommended ad production suppliers

   WFA

   Benchmark on recommended ad production networks and production adaptation companies.

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9. 
   Benchmarks & surveys

   12 February 2014
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Survey on sourcing events

   WFA

   Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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10. 
    Benchmarks & surveys

    5 October 2013
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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11. 
    Benchmarks & surveys

    12 June 2013
    Agency managementAgency review & pitchingMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

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12. 
    Benchmarks & surveys

    10 March 2010
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

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