Posts about Marketing procurement

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1. 
   Press releasesReports & whitepapers

   28 November 2023
   Marketing procurement

   Brands missing social opportunities of sponsorship

   WFA

   Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

   Read more about "Brands missing social opportunities of sponsorship"
2. 
   Benchmarks & surveys

   14 November 2023
   Marketing procurement

   Benchmark: Global category management - Production consultants

   WFA

   WFA member benchmark on how marketing organisations work with production consultants.

   Read more about "Benchmark: Global category management - Production consultants"
3. 
   Benchmarks & surveys

   1 November 2023
   Marketing procurement

   Benchmark: Savings Categorisation of Inflation Hedging

   WFA

   WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

   Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
4. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: Approaches to entertainment marketing

   WFA

   WFA member benchmark on how organisations are approaching the entertainment marketing category

   Read more about "Benchmark: Approaches to entertainment marketing"
5. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: The Evolution of Couponing

   WFA

   WFA member benchmark on how organisations are evolving their approach to couponing.

   Read more about "Benchmark: The Evolution of Couponing"
6. 
   Videos & webinars

   3 August 2023
   Marketing procurement

   Benchmark: Recommended events agencies in MEA region

   WFA

   WFA member benchmark on recommended events agencies in MEA region

   Read more about "Benchmark: Recommended events agencies in MEA region"
7. 
   Benchmarks & surveys

   17 July 2023
   Marketing procurement

   Benchmark: Search engine optimisation (SEO) structure

   WFA

   WFA member benchmark exploring SEO structures.

   Read more about "Benchmark: Search engine optimisation (SEO) structure"
8. 
   Benchmarks & surveys

   17 July 2023
   Marketing procurement

   Benchmark: PR agencies in South East Asia

   WFA

   WFA member benchmark on recommended PR agencies operating in SEA region.

   Read more about "Benchmark: PR agencies in South East Asia"
9. 
   Event reports

   5 July 2023
   Marketing procurement

   Sourcing Forum meeting overview (July 2023)

   WFA

   Overview of the Sourcing Forum held in Singapore on the 5th July 2023.

   Read more about "Sourcing Forum meeting overview (July 2023)"
10. 
    Event reports

    19 May 2023
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29^th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
11. 
    Event reports

    18 May 2023
    Marketing procurement

    Sourcing Forum meeting (May 2023)

    WFA

    Overview of the Sourcing Forum held remotely on the 17^th May 2023.

    Read more about "Sourcing Forum meeting (May 2023)"
12. 
    Videos & webinars

    18 May 2023
    Marketing procurement

    Spotlight: Current trends in global content production

    WFA

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

    Read more about "Spotlight: Current trends in global content production"