Posts about Marketing technology

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  1.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  2.    Web Summit 2017 in 10 tweets
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  3.    Benchmark on Ad pre-testing
    Digital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  4.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  5.    Recommendations to master data & tech (2017)
    Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  6.    Considerations on the road to digital transformation (2017)
    Digital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  7.    Survey on Digital Transformation
    Digital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  8.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

    Read more about "Benchmark on supporting ecommerce with digital marketing"
  9.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  10.    Benchmark on appointing a Data Management Platform (DMP) on a multi-country basis
    Marketing procurementMarketing technologyData & analyticsMarketing technology

    Benchmark on appointing a Data Management Platform (DMP) on a multi-country basis

    Benchmark on client experiences of appointing a Data Management Platform (DMP) on a multi-country basis, including key…

    Read more about "Benchmark on appointing a Data Management Platform (DMP) on a multi-country basis"
  11.    Benchmark on paying for ad viewability & verification services
    Ad fraud & verificationAudience measurementMarketing technologyMarketing technology

    Benchmark on paying for ad viewability & verification services

    Benchmark on how clients pay for ad viewability & verification services, including whether this is done directly or via an…

    Read more about "Benchmark on paying for ad viewability & verification services"
  12.    Survey results on Big Data
    Integrated marketingMarketing technologyData & analyticsMarketing technology

    Survey results on Big Data

    This research provides an insight on WFA members’ practices and thoughts about the subject of big data.

    Read more about "Survey results on Big Data"