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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Agency managementOrganisation & structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.