Posts about Media Forum

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  1.    Programmatic management fee benchmarking
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

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  2.    Survey on Briefing for integrated communications (2017)
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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  3.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  4.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
  5.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  6.    Survey results on Agency evaluation
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  7.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  8. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  9.    Survey on Global Ad Server Management
    Agency evaluation & performanceAgency remuneration & contracts

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"
  10.    Data, data everywhere…delivering a transformation in data management
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
  11.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
  12.    Benchmark on recommended creative agencies and consultancies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

    Read more about "Benchmark on recommended creative agencies and consultancies"