Posts about Media Forum

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1. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
2. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended influencer agencies"
3. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
4. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

   Read more about "Overcoming people & capability challenges"
5. 
   Reports & whitepapers

   7 April 2017
   Brand reputation

   Brand safety: steps to consider (2017)

   WFA

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

   Read more about "Brand safety: steps to consider (2017)"
6. 
   Benchmarks & surveys

   24 March 2017
   Audience measurementConsumer insightData & analytics

   A survey on Social Listening - Tools, Techniques, Metrics & Challenges

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
7. 
   Benchmarks & surveys

   24 March 2017
   ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Programmatic management fee benchmarking

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
8. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Briefing for integrated communications (2017)"
9. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

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10. 
    Benchmarks & surveys

    26 January 2017
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
11. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
12. 
    Reports & whitepapers

    1 January 2017
    Value of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"