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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
WFA member survey. For additional details, please log in.
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
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Data & analytics
Data, data everywhere…delivering a transformation in data management
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Organisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency managementMarketing procurement
Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…