Posts about Media Forum

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  1.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  2.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  3.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  4.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  5.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  6.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  7.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  8.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  9.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  10.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  11.    Survey on adserving management & payment
    Agency managementAgency remuneration & contractsAgency rosters

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  12.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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