Related content
-
Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
Marketing capabilitiesSpotlight: Navigating global media demand and pricing trends – July 2022
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Brand purposeSpotlight: Counting the (Carbon) Cost
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
Brand purposeSpotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
Global eCommerce and Marketing - Delivering a Successful Strategy
eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022