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Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Agency review & pitchingAgency rosters
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
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WFA benchmark on In-housing Digital Media, from agencies' point of view
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Media governanceProgrammaticData collection & privacy
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Audience measurementMedia governanceMedia transparency
Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Media governance
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…