Posts about Media Forum

Related content

1. 
   Briefings & position papers

   3 August 2021
   Media governanceMarketing law

   Briefing: New Mexican media transparency law

   WFA

   A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…

   Read more about "Briefing: New Mexican media transparency law"
2. 
   Benchmarks & surveys

   2 August 2021
   Media governanceMarketing operations

   The Media Capability Gap

   WFA, Ebiquity

   A research report on the anatomical structures and priorities of the client-side media department.

   Read more about "The Media Capability Gap"
3. 
   Videos & webinars

   1 July 2021
   Channels

   Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
4. 
   Videos & webinars

   14 June 2021
   Media governanceProgrammaticData collection & privacy

   Spotlight: Preparing for digital media’s privacy-first future | Episode 1

   WFA

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

   Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
5. 
   Reports & whitepapers

   1 June 2021
   Agency rostersMarketing operations

   WFA Consultant Directory

   WFA

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

   Read more about "WFA Consultant Directory"
6. 
   Videos & webinarsEvent reports

   1 April 2021
   Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Media Forum Meeting Overview (February 2021)

   WFA

   Overview of the Media Forum held on 18 February, 2021.

   Read more about "Media Forum Meeting Overview (February 2021)"
7. 
   Videos & webinarsEvent reports

   10 February 2021
   Marketing capabilitiesMarketing operationsOrganisation & structure

   Spotlight: Shortcutting your marketing transformation

   WFA

   COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

   Read more about "Spotlight: Shortcutting your marketing transformation"
8. 
   Benchmarks & surveysReports & whitepapers

   9 February 2021
   Digital transformationMarketing operations

   Marketing Transformation - Delivering the future fit organisation

   WFA

   The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

   Read more about "Marketing Transformation - Delivering the future fit organisation"
9. 
   Benchmarks & surveys

   2 February 2021
   Media governanceOrganisation & structure

   Benchmark: Global Budget setting & use of working/non-working ratios

   WFA

   Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

   Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
10. 
    Videos & webinars

    27 January 2021
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    WFA

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

    Read more about "Spotlight: Digital media and the demise of identity"
11. 
    Opinions

    16 December 2020

    WFA Forum Chairs look back on 2020

    WFA

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"
12. 
    Event reports

    3 December 2020
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"