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ChannelsMedia governanceMarketing operations
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We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Spotlight: The Next Big Bets
Inspiration for the media and marketing agenda in 2023.
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
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WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Marketing technologyMarketing technologyData-driven marketingMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Media transformationMarketing effectiveness
Demystifying marketing effectiveness
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Media measurement
Spotlight: Putting attention to work
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…