ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Ad fraud & verificationDigital transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Audience measurementMarketing effectiveness
Benchmark on outdoor media campaign delivery & performance
Benchmark on how clients measure and track outdoor media campaign delivery and performance, including the metrics used.
Ad fraud & verificationAudience measurementMarketing technologyMarketing technology
Benchmark on paying for ad viewability & verification services
Benchmark on how clients pay for ad viewability & verification services, including whether this is done directly or via an…
ChannelsAgency managementAgency remuneration & contracts
Benchmark on Media pitch cost comparison
Benchmark on media pitch cost comparison.
Media transparencyAgency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark on managing agency financial audits
Benchmark on use of agency financial audits, the role of procurement, finance and legal teams, and best-practice recommendations…
Audience measurementMedia governance
Benchmark on Media Management Software
Benchmark to understand what media buying and media campaign management software WFA members are using to manage and monitor…