Posts about Media auditing

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  1.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  2.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  3.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  4.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  5.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  6.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  7.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"
  8.    Benchmark on outdoor media campaign delivery & performance
    Audience measurementMarketing effectiveness

    Benchmark on outdoor media campaign delivery & performance

    Benchmark on how clients measure and track outdoor media campaign delivery and performance, including the metrics used.

    Read more about "Benchmark on outdoor media campaign delivery & performance"
  9.    Benchmark on paying for ad viewability & verification services
    Ad fraud & verificationAudience measurementMarketing technologyMarketing technology

    Benchmark on paying for ad viewability & verification services

    Benchmark on how clients pay for ad viewability & verification services, including whether this is done directly or via an…

    Read more about "Benchmark on paying for ad viewability & verification services"
  10.    Benchmark on Media pitch cost comparison
    ChannelsAgency managementAgency remuneration & contracts

    Benchmark on Media pitch cost comparison

    Benchmark on media pitch cost comparison. 

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  11.    Benchmark on managing agency financial audits
    Media transparencyAgency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark on managing agency financial audits

    Benchmark on use of agency financial audits, the role of procurement, finance and legal teams, and best-practice recommendations…

    Read more about "Benchmark on managing agency financial audits"
  12.    Benchmark on Media Management Software
    Audience measurementMedia governance

    Benchmark on Media Management Software

    Benchmark to understand what media buying and media campaign management software WFA members are using to manage and monitor…

    Read more about "Benchmark on Media Management Software"