Posts about Media governance

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  1.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  2.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  3.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureSustainability

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  4.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationSustainabilityMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  5.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparencyAgency remuneration & contracts

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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  6.    Media Contract Guidance for Advertisers: Focus on China
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

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  7.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  8.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

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  9.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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  10.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  11.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and…

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  12.    Marketing budgets under heavy scrutiny, WFA and Ebiquity research
    Media governance

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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