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Media governanceMarketing operations
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Media governanceMedia transparencySelf-regulationInfluencersInfluencers
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Audience measurementMedia governance
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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ChannelsMedia governanceMarketing operations
Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Media governance
Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…