Related content
-
Media governance
Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
-
Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
-
Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
-
Ad fraud & verificationMedia governanceProgrammaticMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
-
Media governanceProgrammaticMedia transformation
Media Forum meeting overview (October 2018, Amsterdam)
Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
-
Media governance
WFA talks Better Marketing: Platform challenges
At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…
-
Media governance
Webinar: Independent media advisors
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
-
Media governanceMedia transparencyAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.
-
Media governanceMedia transformation
The media transformers?
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
-
Media governance
Major multinationals go beyond auditing as independent advisor role evolves
Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
-
Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.