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Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Swiss advertisers launch price/performance index
SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Media governance
WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
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Media governance
Change media management
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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Media governance
WFA Global Marketer Week 2018 to take place in Tokyo
Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
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Media governanceMedia transformation
Why advertisers are embarking on a process of 'media transformation'
Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Media governanceAgency evaluation & performance
Benchmark on Media auditor RFP
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Media governanceMedia transparency
Webinar on ANA/K2 transparency investigation: findings and recommendations
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
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Media governance
Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…